Go.soton.ac.uk is a URL shortening service. It allows you to turn long URLs such as
http://store.southampton.ac.uk/browse/extra_info.asp?compid=1&modid=2&prodid=125&deptid=46&catid=34
into a shorter link such as
http://go.soton.ac.uk/3rf
Only Southampton University (e.g. southampton.ac.uk) links can be shortened.